Welcome to our final update of 2024. It has been a year of challenge and progress, which began with a financial deficit and saw us having to take tough decisions. We finish the year on budget, with cash reserves in the bank, a new and experienced Leadership Team in place, and positive stories to tell.
Looking back, it is clear that the turmoil of 2024 enabled us to address some of the core challenges many charities are facing, including a significant shift in the funding landscape; a need to empower audiences; and an increasingly complex digital landscape.
During the year we made significant progress in promoting data-led arguments, driving legislative change, and inspiring people to engage with wild places.
In early spring 2024 we reached out to supporters through our Vital Appeal. This was the Trust’s most successful appeal ever and we are enormously grateful to everyone who donated. A heartfelt thank you for your support and encouragement, which arrived when it mattered most.
We enter 2025 as a more resilient organisation with a highly motivated team determined to deliver the best for wild places.
Wishing you a wonderful festive period and very happy New Year.
